After you have registered your trademark with the help of a trademark lawyer, the fun can really start. You’re going to have to get the word out about your brand and make sure that enough people know about the product and service that you’re offering. Your main goals here should be awareness at first followed by the conversion of these people to customers.
For the first timer, it can be a little intimidating to know where to start. Once you start, however, you will be off to the races as you explore the many varied ways that you can promote your business.
1. Start by offering early bird deals and pricing
As you are no doubt very eager for your first sale, you want to hit the ground running and make sure that you have worked out all of the kinks in your payment, e-commerce, and delivery process early on. The best way to do this is to encourage people to purchase your product or service at a discounted price. You can even create some urgency by saying that this deal is only available for the first 100 customers or something along those lines.
No matter what business you are in, you will need to have a strong presence on social media. This is a great way to reach out to potential customers and you will need access to these platforms to buy ads too. Using Facebook and Google as advertising tools can be very effective as you will be able to reach your target demographic easily. If you are unfamiliar with how to do this, take it slow and learn as you go.
3. Contests and rewards go a long way
To get your newly trademarked brand out in the public eye you will need to really think about how you can get some buzz going. A contest is a tried and tested method of getting your target to engage with you and even provide you with their contact details so that you can follow up with them at a later date.
4. Email marketing
To build a database of potential and existing customers you will need to have some sort of top of the funnel conversion tactic in place. This can take the form of a contest as we have discussed or it could be something else that they need to provide their email address to access. Once you have this in place you will then be able to create an email marketing strategy to raise awareness of your new brand and even concert customers.
5. Promotions in store
If you are able to establish a brand presence in store then you should use everything you have in your marketing toolbox to get shoppers to take notice and pick up your product. In-store displays are a great way to do this so that will be able to get in the shopping carts and baskets much more often.
6. Plan a launch party
These are a great way to really get people talking about your newly trademarked brand. You should choose an event that is somewhat aligned with your brand in either sector or theme. For example, if you had recently trademarked the name for a new line of sportswear clothing your launch event could centre around a local sports game.
7. Get testimonials
If you have satisfied customers then that is great news! By getting some testimonials from your customers you can then use these to give your new brand some real legitimacy. These can be posted on social media and your website.