B2B Reads: B2B Sales Strategy, Content Marketing, and GTM Intelligence

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Innovative Ways to Transform Your B2B Sales Strategy by Cube Creative

This article explains how B2B sales prospecting has shifted to a digital-first approach, requiring sales teams to use advanced techniques like personalization, value-based selling, and AI-powered tools to effectively engage modern buyers who complete most of their research online.

Go-to-market Intelligence: The Future of B2B Sales by Joe Barron

GTM (Go-to-Market) intelligence combines clean B2B data, real-time buyer signals, and AI-powered automation to help sales and marketing teams identify in-market prospects, personalize outreach at scale, and drive faster revenue growth by replacing outdated, disconnected systems with unified, actionable insights.

The B2B Content Marketing Playbook: What Works, What Doesn’t, and What to Ignore by Neil Patel

Most B2B content marketing fails because it lacks revenue focus. You need a strategic approach that starts with real buyer pain points, collaborates closely with sales teams, and regularly tests and optimizes content based on actual deal outcomes rather than vanity metrics.

7 B2B Marketing Ideas & Strategies (With Examples) by Tom Peyton

This blog presents 7 B2B marketing strategies from free (personalized outreach, blogging) to paid (summits, omnichannel campaigns). The key advice is to implement only one strategy at a time for at least 6 months rather than juggling multiple approaches.

Brand vs Demand: How to Balance Pipeline and Long-Term Growth in B2B Marketing by The B2B Playbook

Most B2B marketers are stuck in short-term “demand marketing” – chasing immediate MQLs and tweaking ads – instead of true demand generation that builds long-term brand awareness. This reactive approach eventually fails as costs rise and conversions drop, trapping marketers in a cycle of short-term wins without sustainable growth.