LinkedIn Highlights Reach and Promotional Potential for Brands [Infographic]

LinkedIn continues to grow, with the platform recently reporting that it’s now up to 1.2 billion members worldwide. And with the professional social network also seeing record levels of engagement, it now presents a significant opportunity to reach business audiences, and promote your products, in all new ways.

Well, all new ways for LinkedIn. Video is the star of the moment for the app, with videos now 20x more likely to be shared in the app, while video content also generates 1.4x more engagement than other post types.

And with so many B2B decision makers now active in the app, and present in-feed, there are many more ways in which you can get your messaging in front of them, which could help to boost your sales potential.

To highlight the opportunity, LinkedIn has published a new overview of its reach and ad potential, which we’ve extrapolated into this infographic for easy consumption.

Worth considering in your social media marketing approach.