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As of the end of January, we know who is playing in Super Bowl 2025 — and pretty much know most of the brands advertising in what many say is adland’s biggest day. Fox Sports reported in November that it had sold out of its Big Game ad inventory. A 30-second spot is reportedly going for more than $7 million — and, Ad Age reported this week, that some 30-second spots have hit $8 million. (<–link is gifted)
Of course, since marketers are all about promotion, many have already announced that they will advertise in the 2025 Super Bowl.
To help you keep track of who has announced they’re advertising, who has teased their ads and who has gone full-blown ad unveiling, we’ve posted links to the media outlets that are keeping track of the advertisers hoping to make a big splash during the Big Game in the Big Easy.
Note: This list was updated 01/31/2025 with Tom’s Guide and copy updated with new introduction, including a report of Super Bowl 59 ads hitting $8 million for a 30-second spot.
