4 Design Guidelines for Promotional Tote Bags

You can use tote bags to collect promotional materials at a trade exhibition or to carry groceries. These are, however, not just convenient bags for carrying stuff. They also carry a powerful branding appeal.

Their use has increased with the banning of plastic shopping bags in most countries. They are therefore the perfect choice for shoppers looking for eco-friendly alternatives. Hawk-eyed marketers understand the immense branding power of tote shopping bags and are using them to increase brand awareness by printing their company logo on them.

To design a promotional tote bag that will take your brand everywhere, consider the following tips.

1. The Right Material

You can choose between cotton and non-woven polypropylene tote bags. There are different types and quality of tote bag materials you can choose from, your only limitation is the intended use and your budget.

Cotton tote bags are highly durable and eco-friendly at the same time. They are heavier than your ordinary t-shirt since they are made from 100% natural material. The only downside is that they are expensive. They are however a great choice since you can reuse them.

On the other hand, to make non-woven polypropylene, you need recycled plastic that is molten, threaded and bonded together as opposed to weaving it. Its durability is dependent on gram count. For instance, a 70-gram bag is weaker than a 100-gram non-woven custom polypropylene tote bag.

2. Cost-Effectiveness

You can use cotton custom tote bags to store large items. Although polypropylene costs less than cotton, it is nonetheless also durable and eco-friendly, despite the fact that it is partially made from recycled plastics. Besides, like cotton tote bags, it can be reused. The main advantage of polypropylene tote bags is that they feature more colours than their cotton tote bag counterparts. As a result, they are quite popular giveaways at conventions and trade shows. When laminated, polypropylene bags are water-resistant and can be easily cleaned or wiped.

3. Size Considerations

The intended use of a tote bag determines its appropriate size. How you plan to use the bag will ultimately influence its size and design. If you just want a tote bag for handing out promotional materials at a trade show, the size and quantity of the marketing materials will inform the tote bag size. Besides, if you want people to reuse them as shopping bags, again that function will determine the size of your tote bags. Small tote bags are ideal for handing out small-sized promotional materials while larger ones can be reused to carry groceries.

4. Features and Design

A branded tote bag adds value to users by including functional features and design. For instance, you might want to incorporate shoulder straps to make it easy for users to carry them around. On others, you can feature a cut-out handle that is convenient for carrying small items. A perfect compromise for both designs is to have a tote bag with both the cutout handle and shoulder strap features. Another convenient feature is a tote bag that you can fold into a small pouch for easy storage while it is not being used to carry stuff.

The features to adopt depend on the intended use of a tote bag. You can have mini tote bags for carrying small-sized gifts, customized totes for carrying wine bottles, travel tote bags for the beach, or even a fashionable tote bag you can use to carry your laptop.

There is virtually a tote bag for every need and occasion. The most important thing to remember is that you can use them to raise awareness and extend the reach of your brand into people’s homes. It’s a powerful branding concept that people can take with them wherever they go, even to the beach.