While Independence Day rightly takes priority, July offers opportunities for content marketers, including picnicking, showcasing American-made products, and planning for the back-to-school season.
Content marketing is creating, publishing, and promoting content to attract, engage, and retain customers. It’s foundational for search engine optimization and social media marketing.
A challenge, however, is coming up with fresh topics. What follows are five content marketing ideas for July 2025.
National Picnic Month
Picnics offer lots of content marketing options.
In the United States, July is National Picnic Month, an opportunity for marketers to provide helpful, informative, and entertaining posts, videos, or podcasts.
The picnicking theme offers content options for outfitters, kitchen supply shops, specialty grocers, apparel brands, and even home decor shops.
Helpful picnic content could include how-to guides, recipes, or checklists. Here are a few examples.
Made in the USA Day
Classic Pyrex bowls are an example of American-made products.
Made in the USA Day highlights American-made products.
Held on July 2 each year, the occasion appeals to a sense of patriotism and shopping, making it a good topic for ecommerce content marketers.
Online sellers can profile domestic suppliers, focusing on quality, sustainability, and national economic benefits.
Here are a few examples.
- Kitchen supply stores can feature Pyrex, made primarily in Pennsylvania, or Lodge Cast Iron cookware from Tennessee.
- An online toy store could feature Wilson footballs or Green Toys, both made in the U.S.
- A shoe shop might publish a story about Bates shoes or New Balance 587 running shoes — both American-manufactured.
For inspiration, check out a couple of articles about American-made brands.
National Simplicity Day
American philosopher Henry David Thoreau espoused simple living.
Held on July 12, 2025, National Simplicity Day honors the simple, uncluttered lifestyle espoused in Henry David Thoreau’s transcendentalist philosophy.
Thoreau, who wrote “Walden” and “Civil Disobedience,” famously moved into a cabin near Walden Pond, Massachusetts, in July 1845.
National Simplicity Day will likely appeal to modern minimalists and environmental advocates. It could help merchants selling organizational products, zero-waste or otherwise sustainable items, and natural health and beauty supplies.
Simplicity Day content might include listicles such as “5 Ways to Simplify Your Wardrobe (and Life)” or features such as “This [Product] Does One Thing, and It Does It Perfectly.”
Back-to-School Planning
Back-to-school shopping in the U.S. starts in July.
According to the National Retail Federation, approximately 55% of back-to-school and college shoppers start purchasing by the middle of July.
The typical American household spent more than $800 on back-to-school items in 2024, totaling $38 billion, per the NRF.
Online and omnichannel merchants seeking a bit of that business could publish articles, videos, or podcasts that answer questions or solve problems.
Here are some examples.
- Planning guides: “The Parent’s Back-to-School Checklist for 2025.”
- Product roundups: “8 Stylish and Functional Backpacks for Every Grade.”
- Tips and tools: “How to Save Time (and Sanity) with Smart School Prep.”
- Teacher-focused: “What Educators Are Buying Before August.”
National Tequila Day
Tequila is a well-known Mexican spirit and a good content topic for July 2025.
Celebrated on July 24, 2025, National Tequila Day honors Mexico’s iconic national spirit.
Tequila begins its life in the fields of Jalisco, Mexico, and a few surrounding regions, as agave. Producers harvest the plant and strip away the spiky leaves to reveal the piña, or heart, and then slow-cook it to convert complex carbohydrates into fermentable sugars.
Once tender, the piñas are crushed or shredded to extract the sweet juice, known as aguamiel, which then ferments with selected yeasts, transforming sugars into alcohol over several days before being distilled.
Content marketers could publish content describing the process of making tequila or explaining the relationship between tequila and mezcal, a similar agave-based alcoholic beverage.
Marketers could also focus on simply drinking tequila and having fun. Here are a few example titles.
- Barware or kitchen supply retailer: “The 5 Tequila Glasses Every Home Bar Needs.”
- Home decor store: “Throw the Perfect Summer Party with Tacos, Tequila, and Table Settings.”
- Apparel boutique: “Your National Tequila Day Style Guide.”
