The packaging supplies you choose for your products will be the difference between a satisfied customer who will provide you with future business and a frustrated and disappointed one who will choose your competition from now on. As a result, you need to put a lot of thought into the packaging you use and whether it will protect the product and sustain acceptable customer services levels.
Below are the five key features of the best product packaging. Being cognizant of them will guarantee you choose product packaging right for you.
1. Demographic appeal
Before deciding on the right packaging design for your product, you first need to consider your target audience. The design and material you use for your packaging should reflect your brand’s message. For example, if your products are meant for kids, then the packaging should be more colorful and attractive to them.
You need to ensure that your target audience connects with the bond formed between your brand and type of packaging. Otherwise, you will confuse them and lose their trust. The right packaging is an essential indicator of quality. Certain aspects you should consider concerning demographic appeal include informative labeling, design consistency, and user-friendliness.
2. Quality & functionality
Apart from being appealing, your packaging needs to meet its primary purpose which is protecting your products against damage during transit and when it is sitting idle on shelves. Packaging requirements will significantly vary based on the nature of the product involved. Consider investing in durable packaging materials that guarantee the safety of the products until they are used by the consumer.
Consider the environment you will be operating in. Is it characterized by extreme temperatures, vibrations, dust, or moisture? How do these conditions affect your products? For instance, if you are dealing with frozen foods then ensure the packaging allows for reheating. Remember replacing damaged goods will cost you more than investing in high-quality packages.
You need to consider a packaging that complies with the industrial regulations and laws regarding the use of eco-friendly materials. More importantly, your choice of material should enhance long-term sustainable production.
Nowadays, consumers prefer packaging that has less impact on the environment. Therefore selecting packages that are recyclable will help to create a more eco-conscious brand image for your products therefore leading to more sales. Ideally, use corrugated boxes or paperboard since they are the most recyclable packaging material in the market today.
4. Cost of packaging
Every type of packaging comes with a price. That is why you need to ensure that your preferred packaging does not result in unnecessary expenses. However, do not compromise the quality of the package by trying to cut down the costs. Sub-standard packages will only lead to fewer sales or goods getting damaged.
Natural fibers and glass material are highly appealing to customers. However, they are not economical if you are dealing with cheaper goods. Lighter packages are recommended since they help to minimize transportation costs and also enhance production efficiency. If your products require special care, it is less expensive and convenient to seek custom-made packaging.
5. Convenience & flexibility
How easy is it to transport your products? Can customers easily access your products given your choice of packaging? Ensure that the size and shape of your packaging can comfortably accommodate your products. Doing so will enhance convenience and flexibility during transportation and storage.
It is essential to ensure that your choice of packaging allows for product promotion and that it can accommodate different products or barcode changes. Preferably, pick packages that can easily be modified to meet customer requirements or future business needs.