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Smart Business Tips > Blog > Small Business Tips > 7 Best Product Video Makers
Small Business Tips

7 Best Product Video Makers

Admin45
Last updated: August 17, 2025 2:28 pm
By
Admin45
12 Min Read
7 Best Product Video Makers
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Contents
Key TakeawaysCanva: The Free Product Video MakerAnimoto: User-Friendly Video CreationInVideo: Advanced Editing FeaturesBiteable: Quick and Easy Video SolutionsAdobe Spark: Professional Quality on a BudgetCustomizable Video TemplatesEnhance Brand StorytellingFrequently Asked QuestionsWhich Is the Best Video Creator?How Much Does It Cost to Make a Product Video?How Much Does It Cost to Shoot a Product Video?How to Make a Video to Sell a Product?Conclusion

When creating product videos, choosing the right tool can greatly influence your results. Each of the seven best product video makers offers unique features designed for different needs. From customizable templates in Canva to quick solutions with Biteable, there’s something for everyone. Whether you need advanced editing capabilities or user-friendly interfaces, these tools can improve your video production process. Let’s explore each option and see which one suits your project best.

Key Takeaways

7 Best Product Video Makers

  • Canva offers customizable templates and built-in editing tools, making it user-friendly for creating product videos with high-resolution downloads.
  • Animoto simplifies video production with various templates and integration of personal media for professional-quality marketing videos.
  • InVideo provides advanced editing features and real-time collaboration tools, allowing for engaging narratives with voiceovers and text overlays.
  • Biteable features an intuitive drag-and-drop interface and a library of templates, enabling quick and easy video creation for branding purposes.
  • Wave.video boasts an extensive library of stock content and analytics features, facilitating versatile video marketing across multiple platforms.

Canva: The Free Product Video Maker

Portrait of beautiful smiling female vlogger makes video review, uses cosmetic product, records usef

If you’re looking to create engaging product videos without any prior experience, Canva’s free product video maker is an excellent choice.

This user-friendly platform provides a wide array of customizable templates, making it easy to tailor your videos to fit various industries and branding needs. You can utilize Canva’s built-in editing tools to crop, trim footage, and add animations or music, enhancing your product videos considerably.

The library of high-quality stock footage is likewise available to boost your content. Plus, with drag-and-drop functionality, you can create videos anytime and anywhere, ensuring a seamless creative process.

Once you’re done, download your videos in high resolution, perfect for sharing across marketing channels and social media platforms.

Animoto: User-Friendly Video Creation

Behind the scenes of filming movies and video products, setting up equipment for shooting video and

Animoto stands out as a user-friendly video creation platform that simplifies the process of producing professional-quality videos.

With a variety of customizable templates designed for marketing, social media, and promotional purposes, you can streamline your product video creation. Quickly integrate your own images, video clips, and music into your projects, enhancing personalization and engagement.

Animoto also supports high-resolution video exports, ensuring your content looks visually appealing across multiple channels. Furthermore, the platform includes built-in tools for adding text overlays and captions, making it ideal for creating dynamic videos that capture audience attention.

Whether you’re a beginner or a business, Animoto makes it easy to craft compelling product videos without requiring advanced technical skills.

InVideo: Advanced Editing Features

Woman take video to sell the cosmetic product at home

When you’re looking to raise your video creation process, InVideo offers advanced editing features that can greatly boost your projects.

You’ll find a vast library of customizable templates, which allows you to create professional-looking videos quickly. The user-friendly drag-and-drop editor simplifies adding text, images, and effects to improve your presentations.

InVideo supports voiceovers and text overlays, providing tools for creating engaging narratives and dynamic content for your product videos.

Furthermore, the platform enables real-time collaboration, allowing multiple team members to work seamlessly on projects.

With AI-driven tools, you can generate scene suggestions and automate edits, making the entire video creation process faster and more intuitive.

This combination of features makes InVideo a formidable choice for any video creator.

Biteable: Quick and Easy Video Solutions

Another video in her vlog.

Biteable offers a quick and easy solution for anyone looking to create engaging product videos without the hassle of complex software.

With its intuitive drag-and-drop interface, you can customize videos effortlessly, even though you have no prior editing experience. The platform features a library of professionally designed templates, allowing you to add text, images, and animations to fit your brand.

You can create videos in various formats, such as social media ads and product demos, to effectively showcase your products across different channels.

Furthermore, Biteable supports collaboration, enabling teams to work together in real-time. The tool provides a free version with limited features, whereas affordable premium plans make it a cost-effective choice for enhancing your video marketing efforts.

Middle-aged woman recording video on smartphone with outdoor on seashore

If you’re looking to improve your video marketing efforts, Wave.video proves to be a versatile tool that caters to various needs.

It offers a thorough library of over 300 million stock videos, images, and music tracks, enabling you to uplift your content. The intuitive drag-and-drop editor lets you customize templates easily, meaning you don’t need prior editing experience to create engaging videos.

You can also produce videos in multiple formats, making them suitable for diverse social media platforms and websites. With built-in tools for adding text overlays, animations, and changes, you can improve your product videos’ visual appeal.

Moreover, Wave.video includes analytics features that help you track video performance, allowing you to refine your marketing strategies effectively.

Adobe Spark: Professional Quality on a Budget

Young entrepreneur is recording a product review video using a smartphone on a tripod

Adobe Spark stands out as an excellent choice for anyone aiming to create professional-quality product videos on a budget. With its user-friendly interface, you can easily craft visually appealing videos without extensive design skills. The platform offers a variety of customizable templates, ensuring your videos align with your brand identity.

Moreover, Adobe Spark integrates seamlessly with Adobe Creative Cloud, giving you access to advanced features when needed. You can likewise quickly share your finished videos across multiple social media platforms, enhancing engagement and reach.

Here’s a quick overview:

Feature Benefit
User-Friendly Interface Easy for beginners and pros
Customizable Templates Aligns with brand identity
Integration with Creative Cloud Access to advanced tools
Cost-Effective Pricing Ideal for small businesses

Content creator recording a vlog, engaged and cheerful at her desk.

When you use customizable video templates, you can greatly improve your brand storytelling.

These templates allow you to create engaging content that resonates with your audience during showcasing your product’s features.

Customizable Video Templates

Customizable video templates can transform your brand’s marketing strategy by offering a versatile and efficient way to create engaging content. With these templates, you can:

  1. Choose from a wide variety of styles to match your industry’s aesthetic.
  2. Simplify the video creation process by easily uploading product photos.
  3. Personalize elements like colors, fonts, and music to align with your brand.
  4. Save time during ensuring high-quality content without extensive editing skills.

Platforms like Canva provide hundreds of professionally designed templates for various marketing purposes.

Using these templates can greatly improve engagement, as videos typically outperform static images in social media ads.

Embrace customizable video templates to raise your brand’s presence and connect with your audience effectively.

Enhance Brand Storytelling

Engaging video templates are essential tools for enhancing brand storytelling, as they enable you to craft narratives that resonate with your audience.

Canva’s free product video maker provides a variety of beautifully designed templates, allowing you to easily customize elements during storytelling consistency.

By utilizing video storytelling, you can greatly boost engagement, as videos outperform static images in social media interactions.

High-quality product videos not merely highlight features but also communicate your brand’s values and culture, nurturing a deeper connection with potential customers.

Incorporating interactive elements and animations can further raise your brand storytelling, making it more memorable and impactful.

Use these resources to create compelling narratives that truly engage and captivate your audience.

Frequently Asked Questions

Creation content for social networks. Bearded man takes video himself using

Which Is the Best Video Creator?

Choosing the best video creator depends on your specific needs.

If you want simplicity and templates, consider Canva.

For screen and webcam recording, Loom shines with its collaboration features.

If you prefer editing through transcripts, Descript can improve your workflow.

For animations, Vyond offers character-driven content, whereas Runway provides advanced tools like text-to-video and background removal.

Evaluate your requirements, then select the tool that aligns best with your video creation goals.

How Much Does It Cost to Make a Product Video?

The cost to make a product video typically ranges from $2,000 to $6,000. This price varies based on factors like the production company, video length, and style.

If you need revisions beyond the initial agreement, expect additional costs that can affect your budget.

Usually, the production takes about 4 to 6 weeks, but some companies can deliver faster.

Always request detailed estimates to guarantee transparency and build trust with your chosen production team.

How Much Does It Cost to Shoot a Product Video?

When you’re looking to shoot a product video, expect costs to range from $2,000 to $6,000.

This price varies based on the production company, video length, and complexity, such as special effects or animations.

Keep in mind that additional expenses may arise for revisions beyond the initial agreement.

Production typically takes around 4-6 weeks, but some companies can deliver faster.

Always ask for a detailed estimate to stay within your budget.

How to Make a Video to Sell a Product?

To make a video that sells your product, start with a clear script highlighting key features and benefits.

Keep it concise, ideally lasting 1-2 minutes. Use engaging visuals, like animations or text overlays, to maintain viewer interest.

Don’t forget to include a clear call to action, guiding viewers on what to do next.

Finally, make certain the video’s quality is high, as this reflects your brand’s professionalism and can boost conversions.

Conclusion

Young woman recording video with LED ring light.

Choosing the right product video maker depends on your specific needs and skill level. Canva is great for beginners who want customizable templates, whereas Animoto offers a simple user experience. For those needing advanced features, InVideo is ideal. If you prefer quick solutions, Biteable is efficient, and Wave.video provides extensive stock media options. Adobe Spark balances professional quality with affordability, and Promo offers engaging templates for branding. Evaluate each tool to find the best fit for your video creation goals.

Image Via Envato






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