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Nick Jonas joins forces with FOSSIL to unveil a bold, limited-edition watch collection that channels nostalgia through a modern lens. Each timepiece reflects Jonas’ deep-rooted love for horology, his signature style, and Fossil’s legacy of craftsmanship—creating timeless and refreshingly current designs. The collaboration rekindles emotional connections with the brand, inviting customers to rediscover the art of watch collecting.
Nick Jonas x Fossil Campaign
“It’s the use of materials that give this collection a distinct personality. They’re exceptionally personal pieces that elevate any look,” says Nick Jonas. “I’m excited to share my love of watches and this collection with the world.”
A lifelong watch enthusiast whose first watch was a FOSSIL, Jonas has partnered with the brand to mark the full-circle moment with a global campaign, captured in Jonas’ native New Jersey. Shot by renowned creative director and photographer Anthony Mandler, and styled by celebrity image maker Sydney Lopez, the campaign sees Jonas in iconic styles, participating in activities that marked his childhood, like visiting local diners and going to the bowling alley. This nod to Jonas’ childhood era will reignite the same nostalgic memories in customers and brand fans, reminding them of small and monumental moments throughout their lives.
“Collaborating with the FOSSIL design team has been a dream come true. They were receptive and open to my ideas throughout the entire process,” said Nick Jonas. “I still remember the excitement and pure joy I felt when I purchased my first FOSSIL watch shortly after one of my early performances. I wanted to capture that feeling for today’s customers and give them styles that feel elevated and luxurious but still embody the nostalgia synonymous with FOSSIL.”
“Machine Luxe”
The “Machine Luxe” collection is a reimagined take on the brand’s bold and bestselling Machine platform, consisting of seven new watches and two new watch rings. Each style features a statement-shaped case and signature knurling, characteristic of the Machine series.
The Machine Luxe Sunray Dial watches come in two striking finishes—Blue Vignette and Gold-Toned—each showcasing a radiant sunray texture created by finely etched lines that fan outward from the dial’s center. The Blue Vignette, paired with a brown croc-embossed leather strap, was personally requested by Nick Jonas, inspired by a cherished timepiece from his own collection.
The Machine Luxe Automatic models elevate the offering with a skeletonised dial that reveals a premium Japanese automatic movement and hand-assembled parts. Available in Gunmetal and Gold-Toned.
Showcasing rich natural materials, the Machine Luxe Stone Dial watches arrive in genuine Malachite, Aventurine, and Marble. The signature knurling extends onto the bracelet, adding a bold twist to the classic dress watch silhouette.
The Machine Luxe Watch Rings in Gunmetal and Green Vignette are completing the capsule. The rings mirror the timepieces’ aesthetic, bringing signature FOSSIL design details into the brand’s distinct, best-selling watch ring.
The Nick Jonas x FOSSIL Collection is available now at FOSSIL.com and all FOSSIL retail locations. Beginning September 2025, the collection will also be available at select premium retailers worldwide.
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