Instagram has begun allowing creators to connect multiple reels in a series, the Meta-owned social network told TechCrunch exclusively. The new capability, which is already available on TikTok, makes it easier for viewers to follow and discover related content.
Now if a creator is telling a story in a series of videos and follow-ups, they can link them all together so that viewers don’t have to scroll or search for different parts. For instance, creators often tell followers to “come back for part 2” or to check back for updates. With this new feature, creators can organize related reels so viewers can follow along easily.
While the new feature is great for linking different parts of a saga, it could also be used to group together similar videos. For example, if a creator is doing a series where they’re baking a bunch of fall recipes, they can now group them all together so they’re easier to find.
Creators can link reels together when adding captions or by tapping the overflow menu in previously shared reels. After a creator links reels together in a series, users will be able to navigate to the next reel using a new button located at the bottom left of the reel.
Instagram says the new feature was highly requested and that it will allow for richer storytelling while also keeping audiences engaged longer, which could lead to increased watch time. The social network says it could also help turn casual viewers into followers.
While the new feature isn’t a huge change, it’s a welcome addition for both creators and viewers, as it makes it easier to find and follow along with content on the platform.
