Google Launches Image-to-Video Tool for Product Promotions

Google’s got a new way to spice up your product listings, with improved AI image-to-video generation via its Veo-powered Google Vids tool, which is being made available to all paid Google Workspace customers.

As you can see in this overview, Google’s updated Vids option enables brands to create product videos from still image assets.

As per Google:

“Now, with a new image-to-video capability powered by Veo, teams can transform their photos into dynamic eight-second video clips with sound. This means you can upload a product shot, or company stock photography, and use a text prompt to create animated video clips with native audio that are aligned with your brand.”

And with Google also rolling out improvements to its video generation process this week, which are focused on maintaining the core elements of your source image within such generations, it should mean that these updated video clips are more true to your product, and accurately reflect your core brand elements.

As you can see in this example, the aim of the update is to ensure that these video clips accurately reflect your product within these alternative variations, which will make it easier to create video content to promote your offerings. And with video being the most engaging and responsive medium on all social apps, that could make it much easier to maximize your promotions, in a range of ways.  

As noted, Google says that all paid Google Workspace customers, as well as Google AI Pro and Google AI Ultra subscribers, will be able to access the new feature, along with Google’s other AI tools like AI avatars and automatic transcript trim.

It could be worth checking out, and seeing how it can generate video clips for your products.

You can learn more about Google’s updated video generation process here, while Google has also added a new educational video on how to use Vids with its “Vids on Vids” instructional series.