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Biolage Professional Hair Spa has officially announced a major partnership with actress and activist Pamela Anderson, marking a significant milestone in the brand’s history. This collaboration, which represents Anderson’s debut in the haircare industry, is also Biolage’s most substantial partnership in over 30 years. The move signals a new chapter in the brand’s commitment to luxurious hair wellness.
Pamela Anderson X Biolage
This milestone partnership arrives on the heels of Biolage’s extensive brand relaunch, which redefined its commitment to sustainability, innovation and elevated self-care, with the same great results via vegan, cruelty-free formulas in new eco-friendly packaging. As a passionate advocate for animal rights and clean living, Anderson embodies the brand’s new wellness-first, restorative approach to haircare perfectly. This collaboration honours her enduring influence on beauty and culture, her steadfast commitment to intentional living, and her fearless embrace of authenticity – qualities that mirror the Biolage ethos.
Michael Sanchez, VP of Global Marketing at Biolage, expressed, “We are thrilled to partner with Pamela Anderson as she and Biolage Professional Hair Spa embark on this next chapter. Pamela is a global icon whose confident, realistic take on beauty has always inspired us. Grounded in who she is, she perfectly represents Biolage’s mission of self-discovery and authentic beauty. Her journey to reconnect with the most meaningful parts of herself has transformed us from fans into true admirers.”
Pamela Anderson: The New Glow for Biolage Professional Hair Spa
“A true collaboration, our first campaign together brings these ideals to life in a way that resonates with anyone, anywhere, at any age. Alongside Pamela, we’re excited to strip away the noise and help our community find clarity and purpose through intentional self-care,” Sanchez continued.
Anderson is set to infuse her trademark grace and authenticity into her first campaign, launching on June 2nd for the best-selling Hydra Source collection and the new Full Rescue line – a groundbreaking approach to hair fall with meticulously crafted micro-dosed concentrates for optimal hair restoration. Anderson’s involvement is poised to span multiple campaigns, promising an exciting journey for both consumers and salon professionals.
“At this point in my life and career, it’s exciting to find a brand that aligns perfectly with my values,” says Pamela Anderson. “Biolage is a vegan, cruelty-free, sustainable brand that I can feel good about partnering with – plus, I love the products! It truly is a dream collaboration for me.”
Anderson has captivated audiences for decades, solidifying her status as a beauty and cultural icon. She recently received Golden Globe and SAG Award nominations for her starring role in The Last Showgirl and will soon appear opposite Liam Neeson in Paramount’s Naked Gun reboot. Also this summer, Anderson will star in the prestigious Williamstown Theatre Festival’s production of “Camino Real.” Later in the year, Anderson will be seen in Karim Aïnouz’s “Rosebush Pruning” with Riley Keough, Callum Turner, Elle Fanning Jamie Bell, Lucas Gage and Tracy Letts, followed by Kornel Mondruczo’s “Place to Be,” in which she will appear opposite Ellen Burstyn and Taika Waititi.
Visit Biolage.com and follow the brand on Instagram and TikTok to stay updated on the latest from Pamela Anderson and Biolage.
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