Career Development – Why Millennials and Gen Z Make Good B2B Marketing Leaders [Infographic]

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders?

To find out, Madison Logic and The Harris Poll surveyed 300 marketing and advertising decision-makers in the US who work for B2B firms.

An infographic (below) looks at key findings from the research.

It covers how Millennials and Gen Zers are perceived to benefit from characteristics such as being digital natives, having a strong sense of the latest trends, and understanding how to do more with less.