Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?
To find out, researchers at Techreviewer surveyed 62 marketers from across the globe who work for IT services firms.
Respondents say the most effective marketing channels for their IT services business are content marketing/SEO, referrals, and LinkedIn outreach.
Respondents say the top channel that has not lived up to their expectations is social media marketing.
Respondents say the top channels their company plans to invest more marketing budget in are content marketing/SEO, LinkedIn outreach, and PPC advertising.
About the research: The report was based on data from a survey of 62 marketers from across the globe who work for IT services firms.
