Marketing Strategy – The State of B2B Pipeline Growth in 2025 [Infographic]

B2B marketers say economic uncertainty is the top challenge they’re facing with driving pipeline growth this year.

That’s according to a recent Pipeline360 survey of 500 B2B revenue marketers from around the world.

An infographic (below) covers key findings from the research.

It looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights from the report.