Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
Best Email Marketing Tools for B2B Leads in 2025 by Konsyg
Email marketing remains one of the most cost-effective and high-impact ways to generate B2B leads. Review the best email marketing tools to understand which is best for your B2B email strategy.
The State of B2B Marketing in 2025: What’s Actually Working Right Now? by Kristavja Caci
This survey-based post from Surfer reveals that B2B marketers’ biggest pain point is visibility—not budgets—so SEO and content marketing are taking the lead as the most trusted channels. It also highlights how AI is a time-saving workhorse for lean teams, helping them output more without growing headcount.
This post covers everything from the difference between B2B and B2C to B2B buyer behavior. The post stresses key tactics like thought leadership, ABM, first-party data, video, webinars, and a careful balance of AI vs. human trust.
From lead generation to revenue marketing: What every B2B CMO needs to know by iCrossing
There’s a crucial shift in B2B marketing where leaders can no longer rely solely on stacking up MQLs and webinar signups—they must clearly connect marketing efforts to actual revenue. This article outlines a strategic framework that uses unified data, AI-driven touchpoints, and optimized customer journeys to turn marketing into a revenue-driving machine.
Why Buyer-First Selling is the Future of B2B: Lessons from Humantic AI & CRO School by Amarpreet Kalkat, George Coudounaris, and Adem Manderovic
This article (and podcast) argues that buyers are now doing 70% of the work before sales even speak up, so it’s crucial to realign motion accordingly. It offers tactics like profiling your buyer, syncing with marketing, and using buyer-first tech (no AI crutches!) to build trust and relevance.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: Email Marketing, State of B2B Marketing, and Buyer-First Selling appeared first on Heinz Marketing.
