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Smart Business Tips > Blog > Crypto > What’s really going on with the TRUMP memecoin?
Crypto

What’s really going on with the TRUMP memecoin?

Admin45
Last updated: July 2, 2025 2:27 am
By
Admin45
10 Min Read
What’s really going on with the TRUMP memecoin?
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Contents
TRUMP memecoin, explainedTrump memecoin controversy: Who benefits and who doesn’t?High-fee memecoins with no utility: A dangerous trend?Trump coin price vs. roadmap: Is there a plan or just a pump?How to research memecoins: A quick checklistThe rise of political memecoins in 2025A familiar pattern: From hype to headline to falloutMEME and COIN Acts signal crackdown on politically charged tokens

TRUMP memecoin, explained

The Trump-themed memecoin surged to a multibillion-dollar valuation despite lacking a white paper, a roadmap or a clear purpose beyond speculation.

Launched on Jan. 17, 2025, on the Solana blockchain, the TRUMP memecoin quickly became one of the most controversial political tokens to date. Though marketed with Donald Trump’s name, the project initially disclaimed any political or financial purpose. 

Within 48 hours of launch, Official Trump (TRUMP) reached a market capitalization of over $27 billion, briefly ranking among the top 20 cryptocurrencies globally. However, the token soon crashed by nearly 70%, reflecting the extreme volatility that often defines memecoin hype vs. reality.

Despite its viral success, the project has no white paper, no publicly named development team and no roadmap, raising red flags for transparency, investor protection and long-term viability. Meanwhile, the token has generated millions in trading fees, mostly benefiting the two Trump-linked entities: CIC Digital and Fight Fight Fight.

Trump's FIGHT FIGHT FIGHT LLC entity

Did you know? Trump’s wife, Melania, launched her own memecoin, Official Melania Meme (MELANIA), just 48 hours after TRUMP, further angering even pro-Trump crypto investors.

Trump memecoin controversy: Who benefits and who doesn’t?

Most of the token’s supply and profits go to Trump-linked entities, raising ethical and legal questions about investor exploitation.

The Trump memecoin project status is unusual even by crypto standards. The token’s smart contract directs a large share of trading fees (estimates suggest over $320 million and counting) toward two opaque entities: CIC Digital and Fight Fight Fight. 

These groups are widely believed to be connected to Trump’s allies, although no formal declarations have been made. According to NBC News, these two entities reportedly control nearly 80% of the token supply.

That’s where the Trump memecoin controversy deepens. While Trump himself hosted a private dinner in May for top tokenholders at Mar-a-Lago, ethics watchdogs have raised alarms. Senator Jeff Merkley likened Trump’s TRUMP-token dinner to “the Mount Everest of American corruption,” calling the seven-figure pay-to-dine scheme an ethics outrage.

Did you know? Seats at Trump’s private TRUMP “VIP dinner” cost buyers over $1 million each, raising concerns about crypto as a tool for political influence-buying.

$TRUMP allocation

High-fee memecoins with no utility: A dangerous trend?

The TRUMP token charges high fees with no reinvestment, utility or transparency, putting retail traders at serious risk.

In the world of memecoins, high fees aren’t unusual. But TRUMP token fees stand out because there’s no reinvestment into the token’s ecosystem. There’s no team building a decentralized application (DApp), launching staking mechanisms or even offering governance votes. 

Unlike some political tokens that contribute to causes or fund real-world campaigns, the TRUMP token’s real purpose appears limited to speculative trading and meme-based branding.

This places the token squarely in the camp of memecoins with no utility and projects that gain attention based on narrative but offer no substance. That hasn’t stopped it from reaching a vast audience. Yet for most retail buyers, the result has been painful. After its peak, the token lost more than half its value within weeks.

Trump coin price vs. roadmap: Is there a plan or just a pump?

When it comes to the Trump coin price vs. the roadmap, the gap is enormous. The token’s rapid price climb was fueled by election-year hype, online memes and influencer campaigns — but not fundamentals. There is no evidence of future plans for protocol upgrades, community proposals, utility integration or even long-term liquidity management.

In crypto, it’s not uncommon for crypto projects with no roadmap to gain temporary traction. But history shows that once the hype dies down, memecoins with no utility often implode, taking retail portfolios with them.

Did you know? More than 67,000 people bought TRUMP using debit cards, suggesting most holders were crypto newcomers, a sign of predatory targeting.

How to research memecoins: A quick checklist

The TRUMP case shows why researching token utility, team and fee flow is essential before buying any memecoin.

If there’s a lesson here, it’s the importance of due diligence. Knowing how to research memecoins can help investors steer clear of emotionally charged, high-risk tokens like TRUMP. Here’s a quick checklist:

  • Is there a roadmap or white paper? TRUMP has none.
  • Are the founders known and public? TRUMP’s creators remain anonymous.
  • Is there real-world utility or DApp integration? No, TRUMP has no utility beyond speculation.
  • Is the token fairly distributed? No, 80% of the supply is held by two insider-linked wallets.
  • Is the fee structure reasonable and transparent? No, fees are high, and where they go is unclear.

Failing this checklist should serve as a bright red flag, especially during a year when crypto red flags for investors are increasingly common.

Did you know? US Securities and Exchange Commission staff warns that memecoins like TRUMP resemble collectibles, lack investor protections and are driven purely by speculation.

The rise of political memecoins in 2025

Political tokens are trending, but most deliver memes, not meaningful governance or tech.

The political memecoin trend in 2025 is more than a fluke; it’s now a pattern. From Argentina’s LIBRA token endorsement to smaller, decentralized campaigns themed around political candidates or movements, these tokens are tapping into tribalism and cultural identity as a form of market power.

But as these examples show, most are long on narrative and short on transparency. Without clear roadmaps, known contributors or legal compliance, they operate in a regulatory gray zone, often leaving retail investors holding the bag when sentiment shifts.

A familiar pattern: From hype to headline to fallout

You’ve seen this before. From SafeMoon to Unicoin, whose founders were recently charged in a $100-million fraud case, crypto history is full of cautionary tales. Tokens that blow up fast often collapse just as quickly, especially when there’s no real tech behind them.

For investors, the TRUMP token is a timely reminder that hype cycles aren’t strategies. The lack of transparency, disproportionate insider holdings and nonexistent roadmap put it in the same risk category as past boom-and-bust meme tokens with no utility.

Did you know? Roughly 97% of memecoins fail entirely, and 60% of memecoin holders treat them as short-term gambles.

MEME and COIN Acts signal crackdown on politically charged tokens

As political tokens grow in scale and risk, global regulators may soon step in to close the gap.

With memecoins like TRUMP moving hundreds of millions of dollars without accountability, regulators are taking notice. The SEC’s 2025 task force and updated guidance on token classification may bring greater scrutiny to politically adjacent tokens. If found to be unregistered securities or deceptive schemes, future enforcement could follow.

In the US, the proposed Modern Emoluments and Malfeasance Enforcement (MEME) Act seeks to prohibit political figures and their families from creating or endorsing digital tokens, aiming to prevent conflicts of interest and covert fundraising. 

Complementing that effort, the newly introduced Curbing Officials’ Income and Nondisclosure (COIN Act) would bar the president, vice president, members of Congress, executive branch employees and their immediate families from issuing, promoting or profiting from any digital asset, including memecoins, non-fungible tokens (NFTs) and stablecoins, during their tenure and for two years thereafter. It also mandates real-time disclosure of crypto transactions above $1,000, with penalties of fines and up to five years in prison.

At the same time, broader initiatives like the GENIUS and STABLE Acts are working to establish frameworks for crypto asset oversight, including transparency, reserve requirements and Anti-Money Laundering (AML) compliance. Internationally, regulators are acting as well, most notably the EU’s Markets in Crypto-Assets (MiCA) law and the Financial Action Task Force’s (FATF) call for stricter crypto AML enforcement, to curb misuse across borders.

Meanwhile, the global regulatory push toward AML enforcement, exchange disclosure and decentralized autonomous organizations (DAO) liability may close some of the gaps currently being exploited by anonymous token creators.



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