Every Saturday morning, we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing, please let us know.
The Who Cares Era by Dan Slinker
This one hits hard. Dan Sinker calls out the growing apathy in content creation—especially with AI churning out soulless copy. If you care about creating meaningful marketing (and not just checking a box), this is a thoughtful, motivating read on why real storytelling still matters.
Mastering the Art of the Cold Open in Storytelling by Ann Handley
You know that feeling when you open a blog or email and instantly feel drawn in? That’s the power of a killer cold open, and Ann Handley shows you exactly how to do it. This is a quick, actionable read that’ll help you hook your readers instantly—whether you’re creating content, emails, or even ad copy.
Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success by Shannon Majumdar
If you’re serious about aligning sales and marketing, start by agreeing on the numbers. This article makes the case that shared metrics—especially those tied to pipeline, conversion, and customer impact—are the glue that holds GTM teams together. Once the data’s aligned, you can focus on the workflows and messaging that create a seamless customer experience.
The New Dynamics of B2B Buying Behavior 2025 by Namita Tiwari
This article breaks down new Gartner research on how B2B buying is shifting—and spoiler: your old playbook probably isn’t cutting it anymore. Buyers expect a more personalized, trust-driven experience, and they’re spending way more time in self-guided research before ever talking to sales. If you’re still relying on traditional nurture tracks or one-size-fits-all messaging, this is your cue to rethink how you’re meeting buyers in today’s landscape.
Marketing’s Credibility Crunch: How CMOs Can Prove Their Strategic Value on ADMA
This article is a must-read if you’re a CMO who’s ever felt misunderstood—or undervalued—by your peers in finance or the C-suite. Based on Gartner research, it reveals that only 27% of CEOs and CFOs think CMOs are exceeding expectations. If you want to close that gap, this piece makes a compelling case for shifting your metrics from activity-based to outcome-based, so you’re speaking the language of revenue, retention, and real business impact.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
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