Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
75% of B2B Buyers Will Prefer Sales Experiences that Prioritize Human Interaction Over AI— Colleen Giblin and Elizabeth Jones
According to new Gartner research, the human element will remain central in sales . Buyers will increasingly seek personalized, human-led interactions over AI-driven engagement. A timely reminder that while AI enables, it can’t replace trust-building human connection.
The B2B Marketing AI “Magic Bullet’ Myth — Curtis Bendt, Chief Revenue Officer, MarketJoy
AI isn’t a plug-and-play solution. Success still relies on orchestrated strategy, thoughtful workflows, and teams capable of using AI, not just owning it.
Jump-starting B2B sales performance —
McKinsey highlights how one company accelerated cross-sell revenue tenfold in just eight weeks by using advanced analytics and structured execution — even suggesting generative AI for scaling prospecting effectiveness.
Dear Clients, AI Is Smart, But It’s Not an Agency — MarketingProfs (Andrew Smith)
AI should augment creativity, not replace strategic thinking and accountability. A great perspective for maintaining human-led quality in AI workflows.
Five Trends Changing Marketing Today — MarketingProfs (Dipesh Jain)
This article highlights five major shifts including AI integration, first-party data, and authentic storytelling; that are redefining how marketers connect with buyers in 2025. It offers strong directional insights for teams building next-year strategies.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: B2B Marketing and AI, Trends Changing Marketing Today appeared first on Heinz Marketing.
