Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
The Cure for AI Brain: 7 Summer Reading Recs by Ann Handley
Ann masterfully points out the absurdity and nuance of how we’re navigating AI’s promise and pitfalls with a study that warns AI like ChatGPT might be making us lazier thinkers, while a US judge ruled that training AI on copyrighted books is fair use. How can you have it both ways?
The CMO’s Comeback: Aligning the C-Suite to Drive Customer-centric Growth From McKinsey.com
McKinsey analysts propose that repositioning the CMO as the “custodian of the customer” and forging tighter ties with the CEO and CFO can turn marketing from a cost center into a strategic growth engine. Who wouldn’t want to see this happen?
A B2B CMO’s Imperative To Drive Growth: Champion Revenue Process Transformation by Mavis Liew
B2B CMOs should check this out because it explains why sticking to old lead-focused playbooks just isn’t enough —and how shifting to manage full buying groups can really boost conversions and growth. This piece lays out some clear steps to actually make it happen. Music to my ears.
Nilesh Deo Of Omnissa: 5 Tips for Your B2B Marketing Strategy An Interview with Rachel Kline
Get practical, approachable advice—like thinking deeply about buyer roles, using AI to scale efficiency, and tailoring content to entire decision teams—to sharpen strategy and outpace competitors. #Classic
B2B Marketing Leaders Overhaul Strategy Amid Economic Pressure & AI Transformation From The B2B Marketer
Give this a read to see why almost every marketing leader out there is rethinking their strategy thanks to economic shifts, AI, and changing buyer habits. It’s full of ideas on how to realign teams, invest smarter in tech, and keep your go-to-market plan sharp in a fast-moving world. Get after it!
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: CMO & CLG, Driving Growth, Economic Uncertainty and The Cure for AI Brain appeared first on Heinz Marketing.
