B2B Reads: Top AI Marketing Tools, Best B2B Marketing Campaigns, and Recruitment with AI

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

8 Best B2B Marketing Campaigns And What They Teach Us by Valerie O’Connor
This Filestage article showcases seven standout B2B marketing campaigns built on three core principles: idea-driven creativity, audience-centric storytelling, and multi-channel execution. Campaigns like HubSpot’s persona builder, IBM’s AI storytelling, and Salesforce’s Trailhead platform are highlighted in the article.

B2B Marketing Measurement Done Right by Christopher Van Mossevelde
This Funnel.io article emphasizes the importance of a centralized and automated marketing measurement strategy that consolidates cross-channel data, defines clear KPIs, and delivers insights through tailored dashboards, empowering B2B marketers to make informed, strategic decisions rather than drowning in vanity metrics.

How AI is Shaping B2B Marketing Recruitment by Lina Vaz
This B2B Marketing article highlights how AI is revolutionizing marketing recruitment, from intelligent sourcing and automated screening to predictive matching. It emphasizes that human judgment must remain central for assessing creativity, cultural fit, and ethics in hiring. It showcases real-world examples of AI scaling hiring efficiency and reducing bias, yet stresses the need for ongoing oversight to ensure fairness and maintain the human touch in selecting the right talent.

Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy by James Hickey
This Demand Gen Report article reveals a significant shift in B2B marketing, as 72% of CMOs now regard AI-driven campaigns as a top priority, reflecting a strategic move from tactical execution to AI-enabled approaches. With marketing budgets growing by 5–10% while teams remain lean, many organizations are reallocating budget toward AI and outsourcing in order to maximize ROI and scale with efficiency.

26 Best AI Marketing Tools I’m Using to Get Ahead in 2025 by Omid G
This article showcases a range of AI-powered marketing tools, organized by function. It includes creative generation (for content and visuals), ad optimization, social media automation, email personalization, analytics, and chat-based customer engagement.