Demand Generation – Four Misconceptions That Stall B2B Pipeline Growth [Infographic]

Why do B2B revenue pipelines stall if marketers have more data than ever?

To find out, researchers at Predictiv surveyed 100 senior B2B marketing leaders.

An infographic (below) covers key findings from the research.

It looks at a “clarity gap” identified by the researchers: Effective execution is being hampered by misconceptions in four key areas—intent, activity, lead growth, and campaign volume.