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Smart Business Tips > Blog > Content Marketing > Email Marketing – The Email Habits of Gen Z Workers
Content Marketing

Email Marketing – The Email Habits of Gen Z Workers

Admin45
Last updated: June 27, 2025 9:15 am
By
Admin45
1 Min Read
Email Marketing – The Email Habits of Gen Z Workers
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Despite the availability of other tools like messaging, email is Gen Z’s top choice for workplace communication, according to recent research from ZeroBounce.

The report was based on data from a survey of nearly 1,400 Gen Z workers (born between 1997 and 2012) in Canada, Europe, and the United States.

Some 42% of respondents say email is their favorite communication tool for professional purposes, compared with 20% who say apps, such as Slack, are their favorite.

Gen Z workers say the most confusing things about using email at work are figuring out how formal to be (57% cite it as an issue) and when to follow up (51%).

Some 35% of respondents say AI tools make email management somewhat more efficient.

Most (53%) respondents say they sign off on their emails with a simple “Thanks.”

About the research: The report was based on data from a survey of nearly 1,400 Gen Zers (born between 1997 and 2012) in Canada, Europe, and the United States.



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