By Lisa Heay, Vice President of Business Operations at Heinz Marketing
Choosing the right marketing consulting firm can be overwhelming—there’s no shortage of options, and it’s not always easy to tell who’s truly the right fit for your business. We get it. That’s why we put together this FAQ: to introduce ourselves, share what we’re all about, and help you decide whether we might be the right partner for your marketing needs.
In this blog, we’ve compiled the most frequently asked questions we hear from B2B marketers when getting to know Heinz Marketing.
What is Heinz Marketing?
Established in 2008, Heinz Marketing is B2B marketing agency that brings a full funnel approach to help clients drive measurable results that bolsters revenue impact and boosts sales pipeline.
We are a team of sales and marketing experts that create custom strategies for clients that are rooted in our Predictable Pipeline Methodology, which are the foundational elements of any organization.
(And no, we are not affiliated with Kraft Heinz, the ketchup company!)
What does Heinz Marketing do?
Here are some of the services we provide:
- GTM Strategy: Establish foundational marketing elements (Ideal Customer Profile (ICP), buyer personas, buying committee, messaging, content, sales cycle and enablement, resources and technology, and metrics).
- ABM: Develop and execute ABM strategies including sales training based on our Predictable Pipeline work
- GTM Orchestration: Develop and implement the planning to execution process including roles and responsibilities, inputs and outputs, communication, and more
- Customer-led Growth: Quarterly strategies with themes and content ideas to keep customers happy and turn them into evangelists for your company
- Staff Augmentation and Program Implementation: We can augment your team when you need export support whether it be program development and execution or strategic work
Why should I use Heinz Marketing?
We bring a foolproof approach for exceeding sales, marketing and go-to-market goals with our clients. That full funnel approach is what we call the Predictable Pipeline Method – a blueprint for b2b demand generation success.
More importantly, we treat every engagement as an opportunity to positively impact careers and lives by enabling work that matters, for your team and ours. We’re a team of thoughtful sales and marketing experts who understand the value in driving measurable results that bolsters your team’s revenue impact and boosts your sales pipeline.
Who uses Heinz Marketing?
B2B companies that understand the value of marketing and sales foundations who need help navigating complex sales cycles and cross-team collaboration.
We typically work with mid to enterprise level organizations, headquartered in the United States, but we have worked with marketing teams across the globe.
We have worked with clients across many industries – manufacturing, healthcare, SaaS, cybersecurity, professional services, and more, including notable names like Pathfactory, MW Industries, and Vera Whole Health.
Case studies and testimonials can be found on our Client Results page. If you’re curious about a specific industry, reach out and we’d be happy to provide more information.
What are your mission and values?
Our purpose is to positively impact careers and lives by enabling work that matters – and we do that through work for our clients, impacts to our community, and supporting our employees.
Our values are important, and we seek clients and employees that are a match and bring the following to their work:
- Poise – Bringing order and predictability to high-pressure and ever-changing situations.
- Drive – Learning and growing while focused on finding the right solutions for our clients.
- Confidence, Without Ego – Coachable and transparent while eager to continually improve.
- Commitment – Making our clients, our team, ourselves and our families and communities better.
- Can-Do Attitude – Proactive and evolving to always look for the best in people and situations.
Which marketing and sales tools do you support?
We are tool agnostic, meaning we can work with whatever you have in your marketing and sales technology stack. We have experience across marketing automation platforms, CRM systems, sales automation, analytics, project management, etc.
Who is the founder/owner?
Matt Heinz started Heinz Marketing back in 2008 and continues to serve as President of Heinz Marketing today. He is a prolific author, podcast host, and nationally recognized, award-winning blogger, with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.
To keep up with Matt, follow him on LinkedIn.
How can I learn more?
We’re happy to answer any questions we’ve missed here. Check out our website, blog, resources, sign up for our newsletter, or follow us on LinkedIn, Facebook, or Instagram.
Want to chat? Email us for a free brainstorm session!
Image by CocosICE from Pixabay
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