Most people think getting a real estate license after undergoing comprehensive training automatically gets you new and determined clients. What about marketing? Real estate marketing is as essential as the business itself.
If you wish to last longer in the industry, consider having impressive performance compared to your competitors. Marketing involves meeting and maintaining your clients with different strategies that will raise your bars to quality standards. Real estate marketing should be done in every way possible to ensure maximum success in the industry.
By implementing the below methods, you can present your services to your clients, putting you ahead of other realtors in the market. Here are the best tips on how to market yourself as a realtor professionally:
1. Real estate vdeos and images
With the current technology, most people are used to high-quality videos and photos, which also applies to real estate products. Your potential clients would want something to excite their eyes, even before deciding whether to make a purchase or not.
That way, you need to invest in professional photography with qualified photographers who have probably been in the field for a longer time and have a desirable past performance. You can take it a step ahead with magnificent drone shoots, covering each view of the property, even the never-seen-before rooftop and accessories.
Professional presentation of the property shows how dedicated the realtor is to the job and their readiness to serve their clients to maximum satisfaction.
2. Embrace digital marketing
Digital marketing involves reaching customers through online channels by streaming content through text, video, audio, or images. Most businesses have adopted digital advertising techniques, which have proven beneficial to their operations, yielding significant profits. They also use real estate broker software and other technology platforms to enhance their marketing efforts.
As a realtor, don’t be left out. Dive deep into digital marketing by purchasing slots with YouTube ads, Websites or getting some influencers to market your business with entertaining content. Instagram also accepts promotional videos, which is an added advantage thanks to the millions of streamers worldwide.
3. Be active on social media platforms
Most of your clients will ask how to contact you through several social media platforms, even on your first meeting. On some of these platforms, you meet several clients and later take the business into physical meetings and deals.
As a realtor, you must invest your time on social media platforms such as Facebook, Instagram, LinkedIn, WhatsApp, and Twitter. Suppose you’re busy; you can get an assistant to run the platforms on your behalf by actively listing, posting, and engaging potential clients. The assistant should be respectful enough and with good communication skills.
4. Interact with other realtors
The real estate industry is vast and impossible to maneuver through the ups and downs single-handedly. Therefore, you must contact other realtors, preferably those who have been in the game longer than you, to learn new skills and tips from each other.
Through these interactions, a realtor markets their competencies to other realtors, opening doors for new client referrals. Real estate networking requires nothing much but being friendly, having good communication skills, and respecting your fellow realtors. Your communication skills should be top-notch since they are widely used in meetings, contacting clients, video calls, and negotiating prices.
5. Make use of business cards
Although a traditional method, business cards have significantly held many businesses strong by making them known to the public. Your business card doesn’t have to appear the ancient way with a contact cellphone, email, and that’s all; take it a step ahead with an eye-catching photo grid of your property alongside your different social media pages and contacts.
You can also outline the different offers clients may get from working with you and your past projects in the industry. Business cards should be printed in bulk and quality, followed by circulating them to prospective clients.
6. Build your presence on several real estate sites
Determined buyers and sellers will first peruse several reputable real estate sites to get a good realtor before heading to the social media platforms. Therefore, being part of such sites is essential if you intend to last longer and perform well in the real estate industry.
Zillow is one of the most popular real estate sites, founded in 2004 by Lloyd Frink and Rich Barton, and has had many clients through the years. These sites also allow you to connect with other realtors who might be helpful to your career at large.
7. Request for testimonials
Requesting testimonials from your past clients is another great way of marketing yourself as a realtor. These testimonials are later used as evidence against your word to the new clients who might want to evaluate your competence in the industry.
If you’re new in the field and yet to have testimonials of your own, you can seek some from your fellow realtors or mentors. At least you will have something for your potential clients out there.