How to Position Your Brand with Multicultural Markets with Leyanis Diaz » Succeed As Your Own Boss

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In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need for multicultural marketing to become a mainstream strategy.

Leyanis Diaz is a Bilingual Business Expert & Consultant, Community & Economic Development Leader, and the visionary Founder of MAJOR, an online platform dedicated to supporting diverse entrepreneurs. With over a decade of experience empowering small business owners and professionals across the U.S. and Latin America, Leyanis helps bridge the language and resource gaps that often hold entrepreneurs back. Her work has impacted startups, nonprofits, and economic development organizations alike, helping them better reach and serve multicultural communities through inclusive programming, training, and strategy. Her mission is simple: to make business education and support accessible, actionable, and culturally relevant. For more information: wearemajor.com

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This week on SmallBizChat Podcast:

Understanding and genuinely connecting with multicultural audiences requires more than just translating ads or featuring diverse faces; it involves deep cultural insights and authentic engagement.
Inclusive marketing is intentional and reflects a brand’s commitment to equity across all aspects of its operations, unlike tokenism which is often performative and superficial.
Multicultural marketing is not a niche but an essential strategy for reaching a diverse and significant portion of the market, which includes billions of people with substantial buying power.