Instagram Provides an Overview of When to Use Different Post Types [Infographic]

Looking to revise your IG strategy, and ensure you’re getting the most out of your Instagram posting efforts?

This may help. Instagram recently published an overview of how and when you should use each of its elements within the buyer’s journey, and what feed posts, Stories, Reels, etc. are best for.

I mean, overall, Reels are the big one on IG at the moment. Reels content now accounts for more than half of all time spent in the app, while Meta reports that 61% of IG users say that Reels ads have led them to further consider a brand, product, or service.

Carousels on Instagram also have specific benefits, while Channels taps into the rising use of DMs, and knowing when to use each, and how they relate to your marketing approach, could help you formulate a more structured, strategic content approach.

The guide below is fairly basic, but it does provide some interesting pointers for consideration.

Worth noting in your planning.