Every week we publish a handpicked list of new products and services from vendors of ecommerce merchants. This installment includes updates on email marketing, marketplace automation, AI agents, multi-site commerce, D2C subscriptions, interactive messaging, and website builders.
Got an ecommerce product release? Email releases@practicalecommerce.com.
New Tools for Merchants
Getsitecontrol launches email deliverability tools. Getsitecontrol, an email marketing platform for ecommerce brands, has released features to help businesses monitor, understand, and improve email performance. Getsitecontrol provides live analytics for each campaign type. Users can now send email campaigns from their own domain instead of a shared one. Smart Sending mode uses AI to analyze each recipient’s behavior and deliver emails at the optimal time. Also, Getsitecontrol forms now support Google reCAPTCHA to verify subscribers.
Getsitecontrol
Amazon introduces Lens Live, an AI-powered visual search feature. Amazon Lens, a visual search tool in the company’s Shopping app, is adding Lens Live. When shoppers with Lens Live open Lens, the camera instantly scans products and displays matching items in a swipeable carousel. Shoppers can tap an item in the camera view to focus on a specific product, add items directly to their cart, and save to their wish lists. Lens Live also integrates with Rufus, Amazon’s AI shopping assistant.
Fortis expands embedded payments capabilities with Adobe Commerce extension. Fortis, a provider of embedded payments and commerce technology, has launched its FortisPay extension for Adobe Commerce, accepting e-checks, ACH, credit cards, Apple Pay, Google Pay, and more. Users of the Fortis extension can (i) securely store payment information and monitor for expired cards, (ii) get real-time order status updates embedded directly in the ecommerce platform, (iii) access Level 2 and Level 3 processing for B2B optimization, and (iv) embed workflows with NetSuite, Microsoft, Sage, Acumatica, and other leading systems.
eBay releases regulatory resource for sellers. eBay has launched a guide on the laws and regulations that may apply to sellers on the platform. The guide provides a central location for key regulatory information, a discovery tool to help identify relevant laws and regulations, and direct links to guidance on how to comply. Enter your location and shipping destination, and the discovery tool will highlight potential applicable laws and provide info on how to stay compliant.
ChannelEngine and Salsify partner on marketplace expansion. ChannelEngine, a marketplace integration and automation platform, has partnered with Salsify, a platform for product experience management and content syndication, to enable brands to expand reach, optimize performance, and scale across retail channels. Users can (i) enrich and localize product content through Salsify’s PXM platform, (ii) activate listings across 950 global marketplaces via ChannelEngine’s direct integrations, (iii) automate operations such as inventory syncing, pricing, order flows, and returns, and (iv) track performance and optimize growth with built-in reporting and insights.
Salsify
Alibaba launches AI agents to boost efficiency for global merchants. Alibaba International has launched Marco, an AI tool to enhance global ecommerce operations. Marco assists ecommerce merchants across Alibaba’s ecosystem, handling over 60 tasks across marketing, marketplace compliance, and customer service. The company has also introduced three specialized AI agents for complex cross-border ecommerce tasks: Intelligent Refund Agent, HS Code Agent to automate customs classifications, and Merchant Recruitment Agent to identify and pre-qualify potential sellers.
Run Payments launches Merchant for payments, reporting, dispute management. Run Payments, a payments orchestration platform, has launched Run Merchant, an application to orchestrate credit card and ACH payment data across multiple gateways and processors. Merchants can (i) manage all transactions in real-time across every location, sales channel, and processor, (ii) accept payments via virtual terminal, hosted payment pages, or API, (iii) track, respond, and resolve disputes without leaving the portal, and (iv) stay compliant with B2B transactions by accommodating Level 2 and Level 3 interchange optimization under Visa’s evolving Commercial Enhanced Data Program framework.
RunDTC unveils Unify Accelerator to power multi-site commerce on Shopify. RunDTC, a digital commerce agency, has launched Unify Accelerator, a quick-launch platform for enterprise retailers, developed with Contentstack, an adaptive digital experience platform. Designed for large-scale commerce organizations, Unify provides an interface powered by Contentstack’s DXP, enabling marketers and merchandisers to manage content across Shopify efficiently and at scale. From a single interface, merchants can access scheduling, preview and staging functionality, and control who can create, approve, and publish content.
Cleeng unveils free D2C subscription platform. Cleeng, a developer of subscriber retention management solutions, has unveiled Pro, a direct-to-consumer subscription management platform that can be launched quickly. Free for up to 10,000 subscribers, Cleeng Pro offers subscription management, identity and entitlement control, advanced analytics, support, and optional Merchant of Record and payment orchestration services. Cleeng Pro features no-code onboarding, best practice guides, and a partner network that includes JWPlayer, Applicaster, Videodock, Urban Zoo, Alpha Networks, and Sportradar.
Cleeng
Genstore launches AI-native store builder with a conversational interface. Genstore, an AI-native store builder, has launched its platform, which enables small and micro businesses to start, run, and scale a store, combining a simple conversational interface, instant AI store setup, autonomous growth tools, and multichannel integration. Genstore lets users upload a product image in the chat and instantly generates a product page with descriptions, templates, and visuals. Sellers can create a site, list products, answer questions, and run campaigns — all by chatting.
WEX partners with Trulioo for digital onboarding and fraud prevention. Trulioo, an identity platform for personal and business verification, has partnered with WEX, a payment processing and fleet management company. WEX provides processing for customers in the areas of corporate payments, employee benefits, and fleet services. Trulioo Document Verification combines advanced biometrics and machine learning to detect forgeries, deep fakes, and injection attacks.
Twilio introduces Rich Communication Services for branded interactive messaging. Twilio, a customer engagement platform for real-time, personalized experiences, has announced the global availability of Rich Communication Services messaging. Twilio’s RCS enables companies to send branded, verified messages with rich interactive features. RCS is available to all active customer accounts through Twilio’s Programmable Messaging and Verify APIs. Existing customers can upgrade, and new customers can implement both SMS and RCS through a single integration via the Twilio platform.
Miva launches Vexture, AI-powered search for ecommerce discovery. Ecommerce platform Miva has launched Vexture, a product discovery tool to help merchants deliver faster, more relevant search results based on real customer intent. Vexture combines local private AI embeddings from the merchant’s product catalog and other data, enabling it to interpret shopper language naturally and dynamically. Vexture leverages AI-driven natural language processing and store data to go beyond traditional keyword matching and understand what shoppers mean, not just what they type.
Miva
