Price: £27.95
(as of Jul 01, 2025 04:13:13 UTC – Details)
The bible for bringing cutting-edge products to larger markets–now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle–which begins with innovators and moves to early adopters, early majority, late majority, and laggards–there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore’s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Publisher : HarperCollins Publishers
Publication date : 28 Jan. 2014
Edition : 3rd
Language : English
Print length : 288 pages
ISBN-10 : 0062292986
ISBN-13 : 978-0062292988
Item weight : 227 g
Dimensions : 13.49 x 1.65 x 20.32 cm
Part of series : Collins Business Essentials
Customers say
Customers find the book to be worth the purchase and consider it a must-read for start-up businesses. The book receives positive feedback for its relevance to marketing, with one customer noting its applicability across various industries.
Reviews
There are no reviews yet.