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Storytelling with Data: A Data Visualization Guide for Business Professionals (10th Anniversary Edition)
International bestseller with over half a million copies sold! Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, expanded content, and new insights, this collector’s edition builds on the classic’s foundational lessons, empowering you to craft persuasive data stories.
Don’t simply show your data―tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You’ll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples―ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don’t make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.
Specifically, you’ll learn how to:
Understand the importance of context and audienceDetermine the appropriate type of graph for your situationRecognize and eliminate the clutter clouding your informationDirect your audience’s attention to the most important parts of your dataThink like a designer and utilize concepts of design in data visualizationLeverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data―Storytelling with Data will give you the skills and power to tell it.
From the Publisher
Publisher : Wiley
Publication date : 20 Nov. 2015
Edition : 1st
Language : English
Print length : 288 pages
ISBN-10 : 1119002257
ISBN-13 : 978-1119002253
Item weight : 1.05 kg
Dimensions : 18.29 x 1.78 x 23.37 cm
Customers say
Customers find the book excellent for data visualization, providing good explanations and examples that transform how they use data in presentations. Moreover, the book is simple to read and understand, with one customer noting it’s easy to digest and remember.
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