Reddit Shares Insights into its Rising Influence in Consumer Purchase Pathways [Infographic]

As AI previews and summaries continue to take over online discovery and search, human-sourced insight is becoming more valuable, both as a beneficial reference point for people in their shopping process, and also as a data source for AI models.

Which is why Reddit is gaining traction. Reddit’s passionate user communities host a broad scope of valuable insights into pretty much anything that you can think of, with real, intelligent, and helpful insights that can be easily uncovered via its up and downvote system.

That’s why more people are adding “reddit” to their search queries, to get actual, human notes on products and experiences, and it’s also why Google is seeking to use Reddit info to help power its AI responses.

And that could also make it a valuable avenue for your advertising efforts.

Reaching the right people, at the right time, is crucial for maximizing response, and on this front, Reddit can offer a powerful platform at a key exposure point.

Check out this overview of Reddit’s evolving value as a discovery tool, while you can get more information on the opportunities in the app here.