The U.S. Securities and Exchange Commission is stepping into the blockchain era with a bold new initiative called Project Crypto. Under Chair Paul Atkins, the agency is aiming to modernize financial markets by bringing core infrastructure like trading, custody, and fundraising onto public and permissioned blockchains. The plan is ambitious, but so is the size of the problem it’s trying to fix.
Atkins Wants to Ditch Outdated Rules
Speaking at the America First Policy Institute, Atkins didn’t hold back. He said it plainly: U.S. markets are stuck using analog-era rules that don’t work for digital assets. With Project Crypto, the SEC wants to build a rulebook that matches how crypto actually works today, not how traditional finance operated 50 years ago. It’s a clear message that regulators are finally starting to meet the industry where it is.
#BREAKING:
SEC Chair Paul S. Atkins just unveiled “Project Crypto,” a blueprint to make the U.S. the crypto capital of the world and move the U.S financial markets on-chain. 
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— Subjective Views (@subjectiveviews) July 31, 2025
Sorting Out Which Tokens Are Securities
One of the biggest headaches in the crypto world has always been determining whether a token constitutes a security. Under this new initiative, the SEC will develop clear criteria for that. Atkins believes that most crypto assets should not be automatically labeled as investment contracts. Instead of defaulting to enforcement, the SEC will offer guidance that developers and issuers can follow to avoid ending up in legal hot water.
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Tokenized Stocks and Crypto Super-Apps Get a Green Light
Project Crypto will also support the growth of tokenized financial products—think stocks, funds, and even ETFs issued and traded directly on-chain. These products would operate within licensed platforms that combine custody, trading, lending, and other services under one roof. Atkins suggested this model could remove state-by-state licensing headaches and let the U.S. compete with global financial hubs that already support these innovations.
Making Room for ICOs, Airdrops, and Other Onchain Fundraising
The SEC is also considering new exemptions and safe harbors for common crypto fundraising methods like ICOs and airdrops. If approved, these would give startups more breathing room to raise capital without being buried in red tape. The goal here is to bring token launches back to U.S. soil, rather than pushing them offshore due to legal uncertainty.
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Custody Rules Catch Up to Reality
The way people store and secure digital assets has evolved, and the SEC seems ready to catch up. Project Crypto includes plans to update custody regulations, making space for both self-custody wallets and institutional providers. This could remove a major compliance obstacle for firms looking to serve U.S. investors while using modern security models.
Based on Broader White House Recommendations
This entire effort stems from a larger digital asset policy push out of the White House. A 160-page roadmap laid out key priorities like defining token categories, improving DeFi oversight, and fostering innovation. The SEC is now translating those ideas into practical changes that can reshape how digital assets are treated across the country.
What to Expect Next
The SEC plans to start drafting proposals over the next few months. That could include formal rule changes, new definitions, or even temporary relief for some activities. What’s clear is that Atkins wants this process to move fast, cutting through legacy red tape that has slowed crypto’s growth in the U.S.
A Pivot Away From the Old SEC Playbook
For years, the SEC has leaned hard on enforcement. Project Crypto flips that narrative. Atkins wants the agency to be a guide, not a roadblock. Instead of regulating through lawsuits, the SEC wants to offer real tools and pathways for compliance. That alone marks a serious change in tone.
Project Crypto could be the start of a more balanced approach to digital asset regulation in the U.S. With clearer rules and fewer legal landmines, the crypto industry might finally be able to grow inside the American system instead of around it.
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Key Takeaways
- The SEC launched Project Crypto to move key market functions like trading, custody, and fundraising onto blockchain infrastructure.
- Chair Paul Atkins said legacy rules no longer fit modern crypto markets, pushing for a rulebook that reflects how digital assets actually work.
- Project Crypto includes clearer guidance on token classifications, support for tokenized stocks, and on-chain fundraising methods like ICOs and airdrops.
- Custody regulations will be updated to accommodate both institutional solutions and self-custody wallets used by everyday investors.
- The SEC is moving away from regulation-by-enforcement, offering real tools and legal clarity to keep crypto innovation on U.S. soil.
The post SEC Launches Project Crypto to Move Markets Onto Blockchain appeared first on 99Bitcoins.
