Did you recently create an “About Me” page filled with your credentials and experience?
We get it. You want people to see you’re qualified and trustworthy.
The only problem is that bios don’t really work. Most people skim past them without reading. Even when they do read, credentials don’t prove you can solve their specific problem.
A better option is to prove your expertise through a book funnel.
Whether you’re a coach, consultant, or service provider, book funnels help demonstrate your knowledge, all while attracting potential clients.
Book Funnels, Explained
A book funnel isn’t just a page that sells your book. It’s a complete system that turns your book into a customer acquisition tool.
Here’s the four-step process of how it works:
- You offer your book (free + shipping or low ticket) through a dedicated funnel.
- The visitor sees a compelling offer tied to the outcome they want.
- After they buy, you offer them something bigger, like a course or coaching.
- You follow up with emails to build the relationship and make more offers.
Each step builds on the last and helps you establish authority.
The Power of “Buy-In” Authority
When someone reads your book, something important happens. They experience your expertise firsthand. They see how you solve problems and get results. You build trust in a way that testimonials and credentials can’t match.
Reading your book changes how they see you. You go from being a stranger to being their trusted guide. When you later offer coaching or courses, it feels like the logical next step rather than a sales pitch.
The fact that they paid for your book matters too. They made a financial commitment, even if it was just a few dollars for shipping. This small purchase makes them more likely to consider bigger ones.
How to Craft a Book That Sells Your Expertise
Writing a book for a funnel is different from writing to get published. You need a book that positions you as the expert and leads readers toward your services.
Here’s what to include in a book built for a funnel:
- Your story of discovering the solution
- The key insight your audience needs to understand
- Your step-by-step method or framework
- Real examples that show it works
- What readers should do next if they want your help
Keep it short and actionable. Readers should finish thinking, “This person really knows what they’re talking about.”
A sales funnel builder makes creating the entire system around your book easy. You can set up the order pages, upsells, and follow-up sequences even before the book is complete.
Why Book Funnels Convert Better Than Freebies
Free checklists and PDFs are everywhere, but a book feels more valuable to potential customers.
Because your customer already made a purchase from you (buying your low-cost book), they are much more likely to buy something else later.
After reading your book and getting results, they trust your methods. When you offer courses or coaching, they see it as getting more help from someone who has already delivered value.
Funnel-building software makes it easy to set up sequential selling opportunities. Everything happens automatically once you build it.
Use Your Book to Drive High-Ticket Offers
Your book positions you to sell coaching, consulting, and courses that cost thousands of dollars. When someone reads your book and gets results from your methods, they want to work with you directly.
In your book funnel, invite readers to:
- Book a strategy call where you can sell your services
- Apply for your coaching program with specific pricing
- Join your mastermind or group program
- Buy your online course as a stepping stone
Your audience is ready and more likely to pay for more help because your book has already demonstrated that your methods work.
Start Building Your Book Funnel Today
Write a 50-100 page book that teaches one specific method you use with clients. Set up a funnel that sells the book at a low cost (or free plus shipping), then offers your higher-tiered services afterward.
Use your funnel software to create order pages, thank you pages, and email sequences that automatically follow up with buyers. Start building these pages while you write.
Stop updating your bio page. Instead, focus on creating content that shows prospects exactly how you work and opens them up to buying more from you by creating a book funnel.
Show Your Expertise Instead of Talking About It
Tired of listing your degrees and hoping people think you’re qualified? There’s a better way.
A book funnel lets people experience your expertise. They see how you think and solve problems. They don’t just read about what you’ve done.
When someone gets help from your book, they already trust you. A book funnel is an excellent way to make selling your services easier and position yourself as an authority in your field.
