Snapchat has published a new report which looks at the promotional opportunities for quick service restaurants (QSR) in the app, and how rising interest in food delivery services among younger audiences can be a key opportunity for brands.
The report, created in partnership with Publicis Media and NRG, incorporates responses from 3,115 fast food consumers across 5 markets. You can check out the full report here, but in this post, we’ll take a look at the key notes.
First off, the report looks at the way social media impacts food trends, and how brands can use this to advantage.
As per Snap:
“Whether they’re deciding on what to eat or keeping up with the latest food trends, many consumers use social to start their food purchase journey because all the info is already at their fingertips. In fact, 76% agree seeing tasty-looking items on social media prompts them to order food. Snapchatters in particular are 2.7x more likely to make QSR-related purchases by using links provided by a brand on social.”
The data underlines the value of social media marketing for QSR businesses, providing valuable connections to an engaged, receptive audience.
Friends and family are also key influences in this respect, with the data showing that, 70% of respondents are more likely to consider new products based on what their friends share on social.
The report also looks at the most common uses of social media in this respect, and how social platforms can guide food discovery.
While there are also notes on AI usage in food delivery, with 73% of consumers agreeing that AI makes it easier to search for and discover new and interesting places to eat.
These are some interesting data points, which could help in your marketing plan, in either reinforcing or emphasizing key discovery elements in food trends.
You can check out Snapchat’s full QSR trend report here.
