Which B2B brands have the highest brand value in 2025? Which brands have undergone the greatest increases in brand value over the past year? Which have the strongest perceived brand equity?
To find out, researchers at Brand Finance analyzed the value and strength of thousands of B2B brands around the world (see the complete methodology in the full report).
The researchers found that Microsoft, Amazon, and NVIDIA are the most valuable B2B brands in 2025.
The B2B brands that had the biggest year-over-year increases in value between 2024 and 2025 were NVIDIA, Amazon, and ExxonMobil.
The researchers found that the strongest B2B brands (those with the highest perception of brand equity) are China Construction Bank, PayPal, and Microsoft.
About the research: The report was based on an analysis of the value and strength of thousands of B2B brands around the world (see the complete methodology here).
