Threads has added another element to its new spoiler tags in posts, with users now able to hide both text and media content behind a virtual screen to protect users from potentially sensitive info.
As you can see in this example, now, in addition to selecting “Mark spoiler” on highlighted text, which puts a tappable shield up over that selection, you can also choose the same on images and video in posts.
As explained by Threads:
“In the composer, select the text you want to hide and tap ‘Mark spoiler.’ To hide multimedia, tap the three-dot menu on a photo, video or GIF, then – you guessed it – ‘Mark spoiler.’”
Threads says that posts can have more than one spoiler, though any content that you hide still needs to abide by the platform’s rules and guidelines. So you can’t use this to post offensive content, and simply hide it from view (like X’s “Sensitive content” tags, which many people also use as spoiler tags).
And again, to reveal a spoiler that you see in someone else’s post, you can tap on the hidden text or media to show it in full.
The added multimedia element will provide more capacity to share content in the app, without upsetting other users who may not want to see the results of a TV show, sporting event, etc.
Indeed, with Threads taking aim at X’s key audience, it really wants to win over entertainment and sports communities who engage in real-time around major events.
X still holds the lead in this respect, but with 350 million users and counting, Threads is catching up, and as such, providing more ways for users to interact around these elements could be a key way to win more of the discussion.
It’s a good addition, which provides more engagement capacity, and will help Threads users share more content on more topics in-stream.
Threads says that the new multimedia spoiler tags are being rolled out to all users, but may not be available to everyone just yet. If you don’t see it, you may need to update your app to the latest version.
