For over 15 years, as one of the largest Constant Contact Certified Solution Providers, and a Klaviyo Master Gold we’ve sent hundreds of thousands of successful emails, giving us unparalleled insight into driving exceptional email results.
Let’s talk about email open rates.
It’s a question we get all the time, and the answer isn’t always straightforward. Here is a quick breakdown:
Understanding Open Rates
The “Ideal”: 80%+ is exceptional.- The Reality: “It depends.” Factors like industry, audience, your specific business and email list all play a role.
Benchmarks to Consider
- 50%+ = Excellent
- 40-49%+ = Good
- 30-39%+ = Okay
- 20-29%+ = Needs improvement
- <10-19%+ = Significant work required
Remember that these are benchmarks. Individual company performance and industry standards vary significantly, so these benchmarks are simply a starting point for your analysis.
