What is a “Good” Email Open Rate?

For over 15 years, as one of the largest Constant Contact Certified Solution Providers, and a Klaviyo Master Gold we’ve sent hundreds of thousands of successful emails, giving us unparalleled insight into driving exceptional email results.

Let’s talk about email open rates.

It’s a question we get all the time, and the answer isn’t always straightforward. Here is a quick breakdown:

Understanding Open Rates

• The “Ideal”: 80%+ is exceptional.
• The Reality: “It depends.” Factors like industry, audience, your specific business and email list all play a role.

Benchmarks to Consider

• 50%+ = Excellent
• 40-49%+ = Good
• 30-39%+ = Okay
• 20-29%+ = Needs improvement
• <10-19%+ = Significant work required

Remember that these are benchmarks. Individual company performance and industry standards vary significantly, so these benchmarks are simply a starting point for your analysis.